As a brand, there’s nothing worse than climbing a long ladder day after day, month after month, only to discover that it was propped against the wrong tree. Unfortunately, this is exactly what many brands and agencies are doing by following search engine optimization practices.
If SEO is what you’re doing, you’re working to please Google, not the people who control your profits. Enter web search optimization (WSO), a comprehensive, people-centered approach to taking control of your search traffic.
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