Focusing on salesy ads have become outdated. Luckily, today there’s a new engaging marketing way: it’s called inbound marketing!
The inbound marketing methodology is based on creating and sharing quality and useful content to educate and guide the audience towards the final purchase decision (that’s your product or service!) through a 4-step buyer’s journey:
1. Attract visitors to your website.
2. Convert those visitors into leads.
3. Turn those leads into customers.
4. Make your customers into promoters of your brand.
This path makes use of all kinds of online content, but there’s one in particular that can boost every one of the inbound steps: it’s animated explainer video!
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