Using Video in Email to Boost Conversion

The problem with traditional text emails is that you have to read static text, which doesn’t automatically attract attention unless the reader remains focused. This doesn’t spell the end for text messages because the mere experience of receiving an email is able to attract attention if done correctly. However, email marketers are always looking for ways to stand out. Video in email can give you the edge.

A Visual History Of Content Marketing

From John Deere’s “The Furrow” magazine to G.I. Joe becoming “A Real American Hero” to Seth Godin making eBooks mainstream, content marketing has been gaining traction for over a century. We thought we’d take you on a walk down content marketing memory lane, and check out some major moments in content history. And who better to guide us than the one and only Emmett “Doc” Brown?

The Economics of Color in Retail

Managing inventory well can be the difference between success and failure. As you look to increase profit, seemingly insignificant manufacturing and purchasing decisions are often overlooked. Using product-level data lets you prevent lost sales and excess inventory by making data-driven decisions.

5 Ways To Get Your Email Opened First

Email can be the most powerful, profitable, and inexpensive marketing tool out there, but the problem is that all of your competitors know this too. A lot of subscribers get massive amounts of emails a day, and a lot of them can be from your competitors, or even get sent to spam. The goal is to get your emails opened right from the moment the subscribers sees it, and there are five steps to get that done.

All Signs Point to Billboards

Billboards are one of the longest standing forms of advertising. Outdoor advertising is largely affective because of its ability to reach consumers while they’re active. Outdoor cannot be turned off, fast forwarded or ignored. The success of billboard advertising is evident through statistical data linking these ads to consumer behavior.