Evolution of Lead Generation

Since the dawn of time the art of generating leads has been used by businesses big and small to sell, grow and succeed. From ads in the first newspaper (way back in 1690), the first American billboard (in 1835) and the first radio commercial (in 1926), to the first unsolicited commercial email (in 1978), the first web banner ad (in 1994) and the new term “Viral Marketing” (introduced in 1996), Lead Generation has come a long way.