Today the North American loyalty market is worth an estimated $54 billion. In 2012, 2.65 billion people were members of U.S. Loyalty Programs but only 16% of members were re-deeming their points. The average rewards scheme member is sitting on an aggregated stockpile of 61,250 points.
Loyalty programs are big business throughout the world – 92% of customers in the Asia-Pacific region, and 76% of customers in North America are more likely to shop at a retailer that offers a loyalty program. A Forrester report found that 60% of firms consider loyalty programs to be a top three strategic priority.