Why That Branded Ink Pen is More Important Than You May Think
You may not realize it, but that ink pen you write with or the coffee mug that gives you a boost of energy is effective in more ways than one. In addition to serving as a writing instrument or something that holds your cup of Joe, branded office supplies serve an informational purpose, and New York City-based PenFactory.com took note of this. The company specializes in and sells personalized supplies like pens, keychains and mugs, and released an infographic highlighting the connection companies have to their customers and potential clients. This infographic is the result of various consumer surveys, with the figures revealing that branded materials are just as effective as the traditional billboard or radio commercial, if not more so.