One obvious question that digital marketers are always asking themselves is, which medium of marketing can give them the maximum return. According to some recent surveys, it is found that in this race SEO beats PPC and Social Media Marketing (SMM). SEO boasted as the number one source of lead generation for both B2C and B2B marketers, beating both PPC and SMM. For this reason, many businesses are shifting their digital marketing budget to SEO.
Have a look at this Infographic, “SEO beats PPC & SMM for Lead Generation” published by Indus Net Technologies and designed by Infographic Design Team, to know why and how SEO score over PPC and SMM in the domain of digital marketing.