Playspace, in collaboration with SuperData Research, has elaborated a Social Casino Infographic for Spain and LatinAmerica markets. All the data have been taken from both company insights and a survey of more than 10,000 latinamerican players.
Social Casino Infographic: Player profile
Female players outnumber males 7 to 3 and the average social casino player is 34 years old, has 1 child, has completed some college and earns over $19,000 a year.
Social Casino Infographic: Player behaviour
Social casino players in Spain and LatinAmerica prefer to play on computers rather than consoles or other platforms. When talking about mobile, Android users beat out other smartphone users 4 to 1. On average, social casino players play 1.5 hours a day, 45 hours a month and they prefer to play at night.
The social casino games prefered by these gamers are Bingo followed by Poker and Lottery. Slots, Roullete and Blackjack are less popular games in those regions.
The main reasons of why social casino players play are for stress relief and mental stimulation.
Social Casino Infographic: Payer behaviour
16% of social casino players have made an in-game purchase while the total average spending on social casino is $34,5 per month. 59% of payers have made repeat purchases and they use to buy virtual currency, energy, lifes and game accelerators. They used to pay to decrease the game difficulty and to have competitive advange. The most payment methods used in Spain and LatinAmerica regions are credit and debit cards, Paypal and bank transfers.