Tag: Ads
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Aadvertisers deconstructed
My name is Shushu and I’m a senior copywriter at BBR Saatchi & Saatchi, Tel-Aviv. Attached is an infographic I created about the habits of the average adman. The infographic is based on a questionnaire I sent to my fellow workers at the agency (128 employees from all departments, to be exact). All the photos…
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What Is Pay Per CLick (PPC)?
Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically Google) each time an ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use…