Billboards are one of the longest standing forms of advertising. Outdoor advertising is largely affective because of its ability to reach consumers while they’re active. Outdoor cannot be turned off, fast forwarded or ignored. The success of billboard advertising is evident through statistical data linking these ads to consumer behavior.
It’s time for the Super Bowl again. One of the biggest annual television events in the entire United States. Each year, the Super Bowl draws well over 100 million viewers, but no everyone is watching for the game itself. Many tune in solely for the brand new commercials being churned out by some of the biggest players in advertising. The real point of contention is weather you’re getting the best bang for your buck advertising this demographic during the Super Bowl or if there is a better campaign that will yield greater returns. We broke down how much these marketing giants are investing to reach America’s largest single television audience in this surprising infographic.
Have you ever wondered what advertisers have to think about when creating a global campaign for Nike, McDonald’s, or Coca-Cola? Think it’s pretty simple? Think again and learn how advertisers have to research and analyze different cultures in order to be successful with this infographic presented by internationalbusinessguide.com.
“Thou may parlay information unto me via messenger pigeon.” What did the first business cards in the 1600s really say? Take a visual tour through the history of business marketing, from the first direct mail campaigns to today’s high-tech world of online marketing.
Sometimes less is more when it comes to our decision making regarding the things we purchase. Marketers realize this and want to capitalize on it. Find out more about the psychology behind decision making in this infographic from bestpsychologydegrees.org.
Shows all the advantages and disadvantages of online advertising vs TV advertising. Compares total ad spend, usage data for each medium, demographic data, and other interesting information for marketers.
Buying digital advertising is very similar to buying seating on aircraft and Gourmet Ads makes the comparison.
Infomercials and direct response television in general have always been a great way to capitalize on the millions of engaged TV viewers. However with the rise of digital marketing, many businesses are starting to wonder what role television and other traditional advertising channels will take in the near future. We’ve done the research and found just how infomercials are holding up compared with other advertising channels and what you need to know about them.
So are infomercials dead? We’ll let the numbers speak for themselves…