B2B E-commerce Evolution: Selling Software in the Digital Age

This infographic tells a story about a wonderful land of opportunity: The B2B software e-commerce market. Estimated to be almost $1 trillion in 2014, the B2B e-commerce market is bigger than its more famous sibling, the B2C market, and independent software vendors stand to make big bucks selling to business and organizations of all kinds. This infographic focuses on the kinds of digital tools and assets B2B software merchants need to succeed in selling software online in today’s e-commerce world.

The Mobile Continuum

Whether it’s working, presenting, computing, or communicating, mobile technologies are making sales teams sleeker and meeting customer needs in dynamic new ways. In the following infographic, we’re outlining a few different types of technologies that more and more B2B companies have been adopting lately. We’ll start by illustrating how mobile has been penetrating the workplace. Next, we’ll outline the ways in which businesses have been embracing cloud services. From there, we’ll move on to location services, and finish up by shedding light on how salespeople are making presentations more customized and more personalized.

Planting a Seed and Nurturing a Lead

According to a recent survey, 61% of marketing managers say that generating high-quality business leads is their top challenge. When considering yourself, lead generation can be compared to cultivating a crop. After all, both take meticulous timing to plant the initial seed and then tender loving care to nurture the fruits of your labour!