Tag: branding

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5 Ways To Market Your Sports Team

In the world of modern sport, a team is not just a team, it’s a brand. As much as the team enjoy playing, and as much as the team’s management are passionate about the sport, they need to make money to carry on doing what they love. The good news is it’s pretty easy to market your sports team once you know how. Sports fans are some of the most devoted and enthusiastic fans, and knowing how to market your team to them, and to potential new fans, will help to maximise the profitability of your sports brand…

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Evolution of Logos

The infographic is titled the Evolution of Logos, and explains just that. Branding and brand image is such a hot topic in the marketing world today. Branding and logo deign is a continuously evolving process that has to adapt to cultural shifts. This infographic takes its readers through the logo and branding history of some of today’s largest companies. I hope you and your readers enjoy this infographic as much as I did!

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Marketing 3.0: The Rise of Purpose-Driven Social Brands

Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom line benefits- or liabilities- to your company.

It’s no longer good enough to just “have a social media presence.” Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life.

Check out our latest infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change.

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Building a Small Business Brand Online

When most people hear the word “brand,” they think of big companies like Coca-Cola and Apple. But any company that’s in business has a brand; some are just more developed, better tended and more widely recognized than others. Brands have been common in our everyday lives for as long as most of us can remember, and they are now beginning to take over the Web, too. Just one look at many Google searches and you can see the predominance of brands in the top search results.

The data bear this out, too. 1 in 5 tweets is brand related. 65.5% of blog readers say a brand mention within the context of a blog influences their purchasing decisions. 22% of social media users bought a brand because a friend “liked” or followed the brand on a social media network. 64% of email recipients are likely to open emails having a familiar brand in the “from” line.

However, small business struggle with branding because most entrepreneurs have too much on their minds to think about how they are going to differentiate themselves or create an iconic look. This infographic from Planning Pod provides several tips on how a small business can tackle building a lasting brand and growing it.