Direct Mail and Augmented Reality

AR stands for augmented reality and is a brand new technology that tech-savvy businesses are incorporating into their direct mail campaigns. Basically it allows brands to share 3d images of their products via consumers’ smartphones. Find out more about the technology and how it can be used with direct mail by viewing this infographic by Baker Goodchild.

 

Direct Mail and QR Codes

PURLs (personalised URLs) allow you to provide customers with personalised recommendations and offers and are the key to driving conversions from your direct mail marketing campaigns. Add a QR code into the mix and you’ll be well on your way to driving increased traffic and sales. For more information on integrating QR codes and PURLs with direct mail, see this infographic by Baker Goodchild.

Technology and Direct Mail

Near field communication is a hot new trend that has the potential to revolutionise the direct mail marketing sector. Basically it involves embedding a chip into direct mail materials that creates a wireless connection between itself and mobile devices in close proximity. This allows users to instantly view additional content and special offers from a brand. Find out more about how you can integrate NFC and other hot new technologies with your direct mail marketing campaigns by viewing the Baker Goodchild infographic.

 

Why Your Business Needs A Paperless Office

When Officebroker.com they were told that the average office worker uses 833 pieces of paper each month (that’s 10,000 sheets of paper each year) costing a business £117.20 per person per year! In terms of trees, every office worker goes through 7.45ft of tree every year! As well as this, there is time and resources of making paper, printing and delivering paper. Officebroker couldn’t help but wonder how much this could be costing UK businesses – so they set themselves a mission to find out…Not only would having a paperless office save money but it would also do amazing wonders for the environment!

With our world becoming so technology focused, turning your office into a paperless one could be easier than you think!

International business etiquette

This infographic gives tips and advice to business men and women who travel abroad for business. From country to country customs vary which can make communication difficult and runs the risk of causing offence to your host and potentially losing clients or harming business relationships.

Britain’s Most Distrusted Professionals

Compare Legal Costs bring you an infographic about ‘Trust in Professionals’ study which identified Britain’s least trusted professions. Take a closer look and understand why Britain are so sceptical/suspicious. This infographic outlines the public’s perceptions of celebrities such as the mayor of London, Boris Johnson, the Paralympian Oscar Pistorious and even our Prime Minister David Cameron. With bankers, lawyers, journalists, TV personalities, insurers and advertisers all under the microscope; what is Britain’s most distrusted profession?

10 Cool Ways To Use PDFs

The portable document format (you know it as PDF) has been around for years and can be used in hundreds of dierent ways by people in virtually any industry. Here are our favorite tips and tricks for using PDFs to your advantage.