Transmedia storytelling in 5 steps

Once, marketing campaigns retold the same story or message across different media. Now, there’s a more engaging and immersive message delivery – transmedia storytelling…

Use it to reconnect with jaded audiences or build new ones, make annual reports jump off the page, get dull products to be sexy, and send brand loyalty soaring.

This transmedia storytelling infographic from Getty Images simplifies a topical but rather complex concept into 5 steps, providing instructions and interesting audience insights along the way.