Rule the Local search Results

There are 5 key aspects that any local business owner should keep in mind when pursuing higher online exposure: your company Google+ Local Page, the online mentions of your business called Citations, your official business Website, you customer Reviews and the Inbound Links to your website.

Google+ Local Page
Creating a Google+ Local Page is a must. You might think that filling in a company profile is an easy task; well, as anything else that could bring you certain dividends, there are some basic requirements that you need to follow. Failing to comply with the official guidelines could lead to Google penalizing your business page and banning it from the search results for good. Most common violations include spamming your business name with excessive keywords, or creating several local pages at once for a single physical address in order to gain higher exposure in the search result pages.

Citations
There are countless websites and directories around the web where you could list your business. The business citations actually represent NAP (Name, Address, Phone number) mentions of your business and they boost the rankings of your Google+ Local Page. The most important requirement for having a winning set of citations is consistency. As a result changing your company name or phone number could be a real hassle. Nevertheless you should take time to correct your name or phone everywhere your business is mentioned or otherwise you can forget that your local page would ever rank at leading positions in the search results.

Website
Having an official website is essential for ranking well, however this infographic won’t discuss the common search engine optimization tactics, given that you most probably have them already covered. Some additional location related tips would refer to creating location specific content and embedding your G+ Local Page map to your website.

Reviews
Customer reviews are known to be a conversion related factor, however you’d better keep in mind that the reviews to your G+ Local Page and some popular business directories are essential for your online visibility.

Inbound Links
Obtaining links from other websites has turned out to be a really risky business lately. The over-exploitation of this tactic resulted in Google penalizing countless websites for spammy techniques. We have listed down some pretty useful natural methods of receiving links from websites that discuss news, products, services, etc. in your own geographical location.

Selling to Pharma? How Social Media Can Fill Your Sales Funnel

LinkedIn is one of the most popular social networks around — but can Pharma suppliers, consultants and recruiters really use it to find new clients? You bet you can, and here’s an infographic to prove it!

Packed full of stats that show exactly which Pharma decision-makers are on LinkedIn, waiting for your connection request (did you know that there are more than 26,000 Pharma chief executives on the platform?), our infographic also shows the five steps you need to take to generate new leads.

The Ultimate CASL Email Marketing Survival Guide

CASL (Canada’s Anti-Spam Legislation), the new legislation aimed to eliminate spam and other harmful digital communications in Canada, will take effect on July 1st, 2014.

CASL has a huge impact on digital marketing landscape in Canada. Email marketers need to be fully prepared to comply with the new rules CASL imposes. However, with so many changes happening at once (and so soon), it can be overwhelming to figure out where to start.

Here is an easy 8-step guide in the form of an infographic entitled The Ultimate CASL Email Marketing Survival Guide to help you prepare for CASL.

Social Media Monitoring and Analytics

This infographic provides a list of useful tools that can complement your social media strategies. This list also provide a breakdown of which tools serves which social media outlet, and future innovation for this aspect of marketing. This is a must read for all business owners that are venturing into the online marketing world.