It’s not enough that you send an email to your subscribers that you have not reconnected with for a long time. They probably won’t recognize you, ignore your message or even report your message as spam. There are 7 steps to warm up a cold list.
With email marketing, need to use high pressure sales tactics because you have the ability to automatically follow up with your subscribers indefinitely at a very low cost. This provides you with the opportunity to use higher level sales strategies that don’t produce as much heartburn in your prospects.
When writing your email, you should define what you want your campaign to achieve. Are you announcing a sale or promoting an event? Doing this will allow you to write to get the right response from your subscribers. Here are more tips to write killer email copy.
Building a relationship with your list is a crucial part of building a profitable list. If they don’t trust you, why would they buy from you? It all starts with making the first impression in your welcome email campaign.