Although text email is known for its simplicity in design and is fast to load, you won’t be able to track what your subscriber does. There are pros and cons for using either HTML or text email.
It’s not enough that you send an email to your subscribers that you have not reconnected with for a long time. They probably won’t recognize you, ignore your message or even report your message as spam. There are 7 steps to warm up a cold list.
When it comes to email marketing it’s crucial that your email design is responsive. Over 91% of consumers check their emails on a smartphone daily and by not having a responsive format, this will see a decline in your open rates. This latest Infographic by instiller.co.uk, shows lots of in-depth statistics about why you should include responsive design in your email campaigns.
With email marketing, need to use high pressure sales tactics because you have the ability to automatically follow up with your subscribers indefinitely at a very low cost. This provides you with the opportunity to use higher level sales strategies that don’t produce as much heartburn in your prospects.
The infographic throws light on the truths behind these myths based on email marketing subjects such as email content, email design, email delivery, email testing, email lists, etc.
Email marketing vs social marketing. Given that your target audience is almost guaranteed to be found on Facebook, and given that those same Facebook users have email accounts, why take an ‘either or’ approach to deciding between whether email marketing or social media marketing? You can do both and benefit from the strengths of each.
When writing your email, you should define what you want your campaign to achieve. Are you announcing a sale or promoting an event? Doing this will allow you to write to get the right response from your subscribers. Here are more tips to write killer email copy.
Do you know what conversion elements to test and track in your email campaigns? Do you know how to test them?You might think that email marketing is so low cost that you don’t need to test, you can just create another campaign if things aren’t going well. But you’re forgetting about the opportunity cost- the potential lack of sales due to not testing.
Building a relationship with your list is a crucial part of building a profitable list. If they don’t trust you, why would they buy from you? It all starts with making the first impression in your welcome email campaign.
There are 5 important steps in building an email list. Whatever you offer to your new subscriber, it’s important to deliver a high value experience. No matter how competitive and challenging your niche is, if you deliver on your promise, you can establish a strong and favorable relationship with new subscribers.