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The problem with traditional text emails is that you have to read static text, which doesn’t automatically attract attention unless the reader remains focused. This doesn’t spell the end for text messages because the mere experience of receiving an email is able to attract attention if done correctly. However, email marketers are always looking for ways to stand out. Video in email can give you the edge.
Email can be the most powerful, profitable, and inexpensive marketing tool out there, but the problem is that all of your competitors know this too. A lot of subscribers get massive amounts of emails a day, and a lot of them can be from your competitors, or even get sent to spam. The goal is to get your emails opened right from the moment the subscribers sees it, and there are five steps to get that done.
This infographic tells a story about a wonderful land of opportunity: The B2B software e-commerce market. Estimated to be almost $1 trillion in 2014, the B2B e-commerce market is bigger than its more famous sibling, the B2C market, and independent software vendors stand to make big bucks selling to business and organizations of all kinds. This infographic focuses on the kinds of digital tools and assets B2B software merchants need to succeed in selling software online in today’s e-commerce world.
CASL (Canada’s Anti-Spam Legislation), the new legislation aimed to eliminate spam and other harmful digital communications in Canada, will take effect on July 1st, 2014.
CASL has a huge impact on digital marketing landscape in Canada. Email marketers need to be fully prepared to comply with the new rules CASL imposes. However, with so many changes happening at once (and so soon), it can be overwhelming to figure out where to start.
Here is an easy 8-step guide in the form of an infographic entitled The Ultimate CASL Email Marketing Survival Guide to help you prepare for CASL.
It’s news to no one that there’s a lot of email floating around in the world. In fact, the average email account receives 47 emails every day.
The majority of these are business emails, which to most of us means things like email newsletters, news updates, and other marketing material. While some email campaigns are much more successful than others, few have the same potential as transactional email.
A quick definition here. ‘Transactional email’ means any one-at-a-time email that is triggered by a user’s interaction with a website or app. This can mean e-receipts, thank you emails, comment notifications and password resets. Transactional emails don’t have to involve the exchange of money, though they are important in e-commerce.
So where does all this potential come from? A lot of it stems from the open rate, which averages over 100% for the average transactional email, which will be opened multiple times.
Making the most of these openings, and keeping Can-Spam compliant while you do it, is the subject of our infographic: Are you getting the most out of your transactional email?
Reachmail has created a detail infographic that highlights some of the biggest reasons that mobile email marketing campaigns fail.
In the modern day business culture, inbound marketing is gaining prominence as the far more accepted way to market and grow a company. This awesome infographic explains in-depth how inbound marketing works, why it’s so effective, and goes into each specific section of it.
Creating and maintaining a strong online presence is necessary for any business that seeks to raise its brand awareness, protect its reputation, engage existing customers and acquire new customers. Learn what you should be doing to give your business an edge online.
Our latest infographic on Mobile Friendly Emails will walk you through the importance of adapting responsive mobile email techniques in 2013. As 75% of the companies do not optimize email for mobiles yet, they continue to lose out on the ROI! With 43% of the people now reading and responding emails through mobiles and 97% of the people just view the emails once, it is high time marketers should use responsive mobile email design and coding techniques to stop providing bad experience to more than 50% of the email subscribers!
An interactive infographic & checklist for creating exemplary emails.
Email & Newsletter Design Best Practices infographic comprises useful information on how well one can design an email. The main topics covered within this infographic include the Mobile Email Design Considerations, Important factors to consider while creating Header and Pre-header, Email Body, Content, Footer etc. Email Monks hope that this infographic will be of utmost use to the Email communities from around the world.