Using Video in Email to Boost Conversion

The problem with traditional text emails is that you have to read static text, which doesn’t automatically attract attention unless the reader remains focused. This doesn’t spell the end for text messages because the mere experience of receiving an email is able to attract attention if done correctly. However, email marketers are always looking for ways to stand out. Video in email can give you the edge.

5 Ways To Get Your Email Opened First

Email can be the most powerful, profitable, and inexpensive marketing tool out there, but the problem is that all of your competitors know this too. A lot of subscribers get massive amounts of emails a day, and a lot of them can be from your competitors, or even get sent to spam. The goal is to get your emails opened right from the moment the subscribers sees it, and there are five steps to get that done.

B2B E-commerce Evolution: Selling Software in the Digital Age

This infographic tells a story about a wonderful land of opportunity: The B2B software e-commerce market. Estimated to be almost $1 trillion in 2014, the B2B e-commerce market is bigger than its more famous sibling, the B2C market, and independent software vendors stand to make big bucks selling to business and organizations of all kinds. This infographic focuses on the kinds of digital tools and assets B2B software merchants need to succeed in selling software online in today’s e-commerce world.

The Ultimate CASL Email Marketing Survival Guide

CASL (Canada’s Anti-Spam Legislation), the new legislation aimed to eliminate spam and other harmful digital communications in Canada, will take effect on July 1st, 2014.

CASL has a huge impact on digital marketing landscape in Canada. Email marketers need to be fully prepared to comply with the new rules CASL imposes. However, with so many changes happening at once (and so soon), it can be overwhelming to figure out where to start.

Here is an easy 8-step guide in the form of an infographic entitled The Ultimate CASL Email Marketing Survival Guide to help you prepare for CASL.

Are you getting the most out of your transactional email Infographic

It’s news to no one that there’s a lot of email floating around in the world. In fact, the average email account receives 47 emails every day.

The majority of these are business emails, which to most of us means things like email newsletters, news updates, and other marketing material. While some email campaigns are much more successful than others, few have the same potential as transactional email.

A quick definition here. ‘Transactional email’ means any one-at-a-time email that is triggered by a user’s interaction with a website or app. This can mean e-receipts, thank you emails, comment notifications and password resets. Transactional emails don’t have to involve the exchange of money, though they are important in e-commerce.

So where does all this potential come from? A lot of it stems from the open rate, which averages over 100% for the average transactional email, which will be opened multiple times.

Making the most of these openings, and keeping Can-Spam compliant while you do it, is the subject of our infographic: Are you getting the most out of your transactional email?

An In Depth Guide To Inbound Marketing

In the modern day business culture, inbound marketing is gaining prominence as the far more accepted way to market and grow a company. This awesome infographic explains in-depth how inbound marketing works, why it’s so effective, and goes into each specific section of it.