Tag: Email marketing

  • Using Video in Email to Boost Conversion

    Using Video in Email to Boost Conversion

    The problem with traditional text emails is that you have to read static text, which doesn’t automatically attract attention unless the reader remains focused. This doesn’t spell the end for text messages because the mere experience of receiving an email is able to attract attention if done correctly. However, email marketers are always looking for…

  • 5 Ways To Get Your Email Opened First

    5 Ways To Get Your Email Opened First

    Email can be the most powerful, profitable, and inexpensive marketing tool out there, but the problem is that all of your competitors know this too. A lot of subscribers get massive amounts of emails a day, and a lot of them can be from your competitors, or even get sent to spam. The goal is…

  • B2B E-commerce Evolution: Selling Software in the Digital Age

    B2B E-commerce Evolution: Selling Software in the Digital Age

    This infographic tells a story about a wonderful land of opportunity: The B2B software e-commerce market. Estimated to be almost $1 trillion in 2014, the B2B e-commerce market is bigger than its more famous sibling, the B2C market, and independent software vendors stand to make big bucks selling to business and organizations of all kinds.…

  • The Ultimate CASL Email Marketing Survival Guide

    The Ultimate CASL Email Marketing Survival Guide

    CASL (Canada’s Anti-Spam Legislation), the new legislation aimed to eliminate spam and other harmful digital communications in Canada, will take effect on July 1st, 2014. CASL has a huge impact on digital marketing landscape in Canada. Email marketers need to be fully prepared to comply with the new rules CASL imposes. However, with so many…

  • Are you getting the most out of your transactional email Infographic

    Are you getting the most out of your transactional email Infographic

    It’s news to no one that there’s a lot of email floating around in the world. In fact, the average email account receives 47 emails every day. The majority of these are business emails, which to most of us means things like email newsletters, news updates, and other marketing material. While some email campaigns are…

  • An In Depth Guide To Inbound Marketing

    An In Depth Guide To Inbound Marketing

    In the modern day business culture, inbound marketing is gaining prominence as the far more accepted way to market and grow a company. This awesome infographic explains in-depth how inbound marketing works, why it’s so effective, and goes into each specific section of it.

  • Best Practices in Internet Presence Management

    Best Practices in Internet Presence Management

    Creating and maintaining a strong online presence is necessary for any business that seeks to raise its brand awareness, protect its reputation, engage existing customers and acquire new customers. Learn what you should be doing to give your business an edge online.