The Ultimate CASL Email Marketing Survival Guide

CASL (Canada’s Anti-Spam Legislation), the new legislation aimed to eliminate spam and other harmful digital communications in Canada, will take effect on July 1st, 2014.

CASL has a huge impact on digital marketing landscape in Canada. Email marketers need to be fully prepared to comply with the new rules CASL imposes. However, with so many changes happening at once (and so soon), it can be overwhelming to figure out where to start.

Here is an easy 8-step guide in the form of an infographic entitled The Ultimate CASL Email Marketing Survival Guide to help you prepare for CASL.

Local SEO: Can your customers find you?

“There is lots of evidence to suggest that online reviews play a large and increasing role in the buying decisions of the general public. 52% of consumers surveyed say that good online reviews leave them more likely to try a local business. 72% of consumers surveyed say they put as much trust in online reviews as a personal recommendation from someone they know.

Other interesting evidence to support the use of reviews in local seo…

Traffic to the top 10 review sites continues to grow.

Comscore found that 97% of shoppers found online reviews to be accurate after making a purchase.

The Wall Street Journal reported that 92% have more confidence in online information than they do the word of a sales clerk.

3 out of 4 people don’t think companies are being completely honest in their advertising.
There is lots of evidence to suggest that online reviews play a large and increasing role in the buying decisions of the general public. 52% of consumers surveyed say that good online reviews leave them more likely to try a local business. 72% of consumers surveyed say they put as much trust in online reviews as a personal recommendation from someone they know.

Other interesting evidence to support the use of reviews in local seo…

Traffic to the top 10 review sites continues to grow.

Comscore found that 97% of shoppers found online reviews to be accurate after making a purchase.

The Wall Street Journal reported that 92% have more confidence in online information than they do the word of a sales clerk.

3 out of 4 people don’t think companies are being completely honest in their advertising.
People Read Online Reviews.Reviews on a website can boost conversion rates plus20percent There is lots of evidence to suggest that online reviews play a large and increasing role in the buying decisions of the general public. 52percent of consumers surveyed say that good online reviews leave them more likely to try a local business. 72% of consumers surveyed say they put as much trust in online reviews as a personal recommendation from someone they know.Other interesting evidence to support the use of reviews in local seo… Traffic to the top 10 review sites continues to grow.Comscore found that 97percent of shoppers found online reviews to be accurate after making a purchase.The Wall Street Journal reported that 92percent have more confidence in online information than they do the word of a sales clerk.3 out of 4 people don’t think companies are being completely honest in their advertising.”

Top 4 Digital Marketing Trends for 2013

Top 4 Digital Marketing Trends for 2013”, our latest infographic, provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013. It provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer greater reach, better relevancy and higher customer engagement.

Who is using Google Analytics WorldWide in 2012?

Google Analytics is the most used web analytics software in the world and confirms Google’s supremacy in yet another online industry – the free web analytics tools industry as well as the non free web analytics software industry.

In June 2012, Google Analytics was installed on over 55 per cent of all websites, representing over 81 per cent of the market share. Only Asia, with 43.5 per cent, shows less than half of the websites using the free web analytics and statistics program.

Come and check out TargetOnlineMarketing.com Infographic design on the trending hot topic – http://www.targetonlinemarketing.com/en/blog/203-infographic-ireland-who-is-using-google-analytics.html`

Sensible Blogging Checklist for Businesses

Our infographic, the Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves!

A great content & blogging strategy can help you attract like-minded people and help you build trust and relationships with potential customers. If you’re confused about how to get started with developing a blogging strategy or how to focus your efforts, our Sensible Blogging Checklist will help! Follow our simple suggestions in order to:

Define your goals and audience
Plan your content strategy
Make sure your blog is user-friendly
Optimize your posts for search
Encourage engagement & content circulation

You can also download a printable version of the Sensible Blogging Checklist for Businesses – print it out and keep it handy for reference!