Selling to Pharma? How Social Media Can Fill Your Sales Funnel

LinkedIn is one of the most popular social networks around — but can Pharma suppliers, consultants and recruiters really use it to find new clients? You bet you can, and here’s an infographic to prove it!

Packed full of stats that show exactly which Pharma decision-makers are on LinkedIn, waiting for your connection request (did you know that there are more than 26,000 Pharma chief executives on the platform?), our infographic also shows the five steps you need to take to generate new leads.

Planting a Seed and Nurturing a Lead

According to a recent survey, 61% of marketing managers say that generating high-quality business leads is their top challenge. When considering yourself, lead generation can be compared to cultivating a crop. After all, both take meticulous timing to plant the initial seed and then tender loving care to nurture the fruits of your labour!