5 Ways To Market Your Sports Team

In the world of modern sport, a team is not just a team, it’s a brand. As much as the team enjoy playing, and as much as the team’s management are passionate about the sport, they need to make money to carry on doing what they love. The good news is it’s pretty easy to market your sports team once you know how. Sports fans are some of the most devoted and enthusiastic fans, and knowing how to market your team to them, and to potential new fans, will help to maximise the profitability of your sports brand…

Keeping Up with the Times: Trends That are Changing the Way Brands Market to Consumers

This infographic discusses how marketing has changed since the introduction of smartphones and social media platforms. IBM publicly released the first smartphone (IBM Simon Personal Communicator) in 1994; as of today, 20-30% of web traffic comes from mobile phones. Further, YouTube, Twitter and Facebook have all seen a prominent rise in usage, and as such, marketers have shifted from printed media to content creation for use with these platforms.

Prior to 2012, Google’s keywords and other search parameters were public knowledge, which made a marketer’s job easier in regards to reaching their target audience. However, since 2012, Google has since made this information private, which put pressure on marketers to research trends in a different way.

As for today, other applications such as Vine and Instagram have risen in prominence, and have become huge platforms for content sharing. Marketers have recognized this trend, and have shifted their attention to short-form videos, which are 4 times more likely to get shared than any other video.

Future predictions on the future of marketing are provided, as well.

8 Essential Tips to Build Relationships With Customers on Pinterest

Pinterest is one of the fastest growing networks. Yet a lot of small businesses are hesitant to build a presence there. To build this infographics, we interviewed 8 small businesses about their Pinterest experience. Our goal was to find brands that not only successfully grow a presence their, but also use the network to build a deeper connection with customers. Each tip illustrates one of the brands’ core strategy and can easily be applied to your own business.

A Visual History Of Content Marketing

From John Deere’s “The Furrow” magazine to G.I. Joe becoming “A Real American Hero” to Seth Godin making eBooks mainstream, content marketing has been gaining traction for over a century. We thought we’d take you on a walk down content marketing memory lane, and check out some major moments in content history. And who better to guide us than the one and only Emmett “Doc” Brown?