How to Create Impact with Direct Mail

How effective is your direct mail campaign? Even in this technological age direct mail is still one of the most effective marketing tools due to its tangibility. Customers enjoy receiving information they can hold in their hands. 62% of people in the UK say that they like to receive direct mail telling them about new deals and offers.

In order to enact an effective direct mail campaign there are many areas that should be considered. Its important that your mailer stands out from the crowd and grabs the customers attention before they even open the envelope. Consider size and shape, colour theory and of course content when producing marketing material. This infographic details the most important aspects to consider when designing your mailer and great tips on how to maximise the impact of your direct mail campaign.

Why Your Business needs a Blog (and 4 ways to extend your blog’s reach!)

Blogging plays an essential role in any content marketing strategy and is a seriously effective way of gaining more website traffic, leads and customers.
They help improve your search ranking and get your business seen on Google…
There are many factors that go into creating an effective blog post – but the good news is, we’ve created a FREE blogging toolkit to take the hassle out of it for you…

Evolution of Logos

The infographic is titled the Evolution of Logos, and explains just that. Branding and brand image is such a hot topic in the marketing world today. Branding and logo deign is a continuously evolving process that has to adapt to cultural shifts. This infographic takes its readers through the logo and branding history of some of today’s largest companies. I hope you and your readers enjoy this infographic as much as I did!

Social Media Monitoring and Analytics

This infographic provides a list of useful tools that can complement your social media strategies. This list also provide a breakdown of which tools serves which social media outlet, and future innovation for this aspect of marketing. This is a must read for all business owners that are venturing into the online marketing world.

How to Create Infographics That’ll Knock People’s Sock Off

Infographics are a visual representation of information, data, information, or knowledge. They are great ways to tell a story. Business owners have tons of information to share with their target audience. That’s where infographics come in, to provide this information to user in a fun, visual and entertaining manner. The impact will be the same (if not more) but the medium is more attractive than say, a white paper or a case study.
Creating successful infographics
Infographics are formed out of a combination of images and text to create maximum impact. There are two basic tenets that lead to the success of an infographic:
• Great design
• Successful marketing and promotion
Designing an infographic that isn’t being promoted or marketed well is like creating the world’s greatest cheesecake, but never letting anyone taste it. Here are 7 elements to keep in mind while creating a successful infographic.

The Cost of Super Bowl Commercials

It’s time for the Super Bowl again. One of the biggest annual television events in the entire United States. Each year, the Super Bowl draws well over 100 million viewers, but no everyone is watching for the game itself. Many tune in solely for the brand new commercials being churned out by some of the biggest players in advertising. The real point of contention is weather you’re getting the best bang for your buck advertising this demographic during the Super Bowl or if there is a better campaign that will yield greater returns. We broke down how much these marketing giants are investing to reach America’s largest single television audience in this surprising infographic.