Tag: marketing
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Popular Holiday Promotions for Small Businesses
Batchbook social CRM’s “Procrastinator’s Guide to Holiday Promotions” for small businesses.
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Transmedia storytelling in 5 steps
Once, marketing campaigns retold the same story or message across different media. Now, there’s a more engaging and immersive message delivery – transmedia storytelling… Use it to reconnect with jaded audiences or build new ones, make annual reports jump off the page, get dull products to be sexy, and send brand loyalty soaring. This transmedia…
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Boost Your Brand Visibility with Video
In our latest infographic, we explore how to conquer the untapped market for business video. Check out the hard data on who is waiting for you to produce your first vid, how you should go about it, and what it can do for your site.
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Things To Think About When Advertising Overseas
Have you ever wondered what advertisers have to think about when creating a global campaign for Nike, McDonald’s, or Coca-Cola? Think it’s pretty simple? Think again and learn how advertisers have to research and analyze different cultures in order to be successful with this infographic presented by internationalbusinessguide.com.
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Business Marketing Through The Years
“Thou may parlay information unto me via messenger pigeon.” What did the first business cards in the 1600s really say? Take a visual tour through the history of business marketing, from the first direct mail campaigns to today’s high-tech world of online marketing.
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How Google Makes Its Money
For a company that for the longest time was touted to “not have a product,” Google is doing plenty well, and is poised to bring us all into the new age of connectivity.
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Evolution of Lead Generation
Since the dawn of time the art of generating leads has been used by businesses big and small to sell, grow and succeed. From ads in the first newspaper (way back in 1690), the first American billboard (in 1835) and the first radio commercial (in 1926), to the first unsolicited commercial email (in 1978), the…
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Planting a Seed and Nurturing a Lead
According to a recent survey, 61% of marketing managers say that generating high-quality business leads is their top challenge. When considering yourself, lead generation can be compared to cultivating a crop. After all, both take meticulous timing to plant the initial seed and then tender loving care to nurture the fruits of your labour!
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Marketing 3.0: The Rise of Purpose-Driven Social Brands
Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom…
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15 Tools That the Most Successful Entrepreneurs Use
At www.expertcircle.com we are all about cultivating the top products & vendors for entrepreneurs and small business owners to use. We put together 15 of our favorites in the infographic below. We highlighted 5 of the major categories that a business owner typically needs to focus on: Marketing, Technology, Sales, Accounting & Finance, and Legal.…