The High Price of Low Cost SEO

The ultimate purpose of a Google search algorithm update is to improve the user’s experience. Google makes over 500 search algorithm changes per year. Its most recent algorithm, Penguin is aiming to decrease search engine ranking of websites that violate Google’s webmaster guidelines by using black-hat SEO techniques. Penguin focusses on offsite quality, striving to reduce credit when achieved via inbound links from suspect sources. Thus the age of low quality link building is coming to an end, no matter how many links you buy or how much you pay. Link building should therefore be focused on quality over quantity.

If you want to do SEO, you have to do it smarter.

Only SEO done the right way will save you money over the long haul. An investment in SEO represents an investment in strategy, technology, know-how and versatility beyond that of your competitors. Connecting with user intentions, reinforcing brand value, and providing great content is a war that requires soldiers, not drones.

Email Marketing: All That Sizzles Isn’t Spam

When it comes to email marketing, besides a basic understanding of the English language and spell-check, it’s actually a pretty fine line—but a very discernible one if you pay attention to one simple thing: the customer’s preference.

In this infographic, we’ll compare the attributes of spam and legitimate email marketing. We’ll illustrate how spam is an offensive intrusion, while the other is a welcome interaction (with high business ROI). And we’ll show you how to know which category your campaigns fall into.

The Psychology of Choice

Sometimes less is more when it comes to our decision making regarding the things we purchase. Marketers realize this and want to capitalize on it. Find out more about the psychology behind decision making in this infographic from bestpsychologydegrees.org.

The State of Infographics

Infographics are a revolutionary marketing tool that have the potential to reach millions of people. This infographic, presented by TopMarketingSchools, shows us how infographics reach hundreds more than traditional social media posts as well as a look at recent topic trends and the most liked, viewed, and commented on infographics in recent history.