In this social age, the frequent traveler has a universal ally: the mobile device. Whether booking in advance or at the last minute, being able to reserve everything from flights to hotels via a mobile device is the ultimate convenience for any individual with an on-the-go lifestyle.
Seven Steps to Building a Strong Brand
You don’t have to be a multinational company to develop a strong brand. The following tips and guidelines will help when developing your brand strategy in the future.
Building a Small Business Brand Online
When most people hear the word “brand,” they think of big companies like Coca-Cola and Apple. But any company that’s in business has a brand; some are just more developed, better tended and more widely recognized than others. Brands have been common in our everyday lives for as long as most of us can remember, and they are now beginning to take over the Web, too. Just one look at many Google searches and you can see the predominance of brands in the top search results.
The data bear this out, too. 1 in 5 tweets is brand related. 65.5% of blog readers say a brand mention within the context of a blog influences their purchasing decisions. 22% of social media users bought a brand because a friend “liked” or followed the brand on a social media network. 64% of email recipients are likely to open emails having a familiar brand in the “from” line.
However, small business struggle with branding because most entrepreneurs have too much on their minds to think about how they are going to differentiate themselves or create an iconic look. This infographic from Planning Pod provides several tips on how a small business can tackle building a lasting brand and growing it.
Are Infomercials Dead?
Infomercials and direct response television in general have always been a great way to capitalize on the millions of engaged TV viewers. However with the rise of digital marketing, many businesses are starting to wonder what role television and other traditional advertising channels will take in the near future. We’ve done the research and found just how infomercials are holding up compared with other advertising channels and what you need to know about them.
So are infomercials dead? We’ll let the numbers speak for themselves…