Tag: marketing
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Travelers Making the Most of Their Mobile Devices
In this social age, the frequent traveler has a universal ally: the mobile device. Whether booking in advance or at the last minute, being able to reserve everything from flights to hotels via a mobile device is the ultimate convenience for any individual with an on-the-go lifestyle.
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Seven Steps to Building a Strong Brand
You don’t have to be a multinational company to develop a strong brand. The following tips and guidelines will help when developing your brand strategy in the future.
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Building a Small Business Brand Online
When most people hear the word “brand,” they think of big companies like Coca-Cola and Apple. But any company that’s in business has a brand; some are just more developed, better tended and more widely recognized than others. Brands have been common in our everyday lives for as long as most of us can remember,…
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Are Infomercials Dead?
Infomercials and direct response television in general have always been a great way to capitalize on the millions of engaged TV viewers. However with the rise of digital marketing, many businesses are starting to wonder what role television and other traditional advertising channels will take in the near future. We’ve done the research and found…