Keeping Up with the Times: Trends That are Changing the Way Brands Market to Consumers

This infographic discusses how marketing has changed since the introduction of smartphones and social media platforms. IBM publicly released the first smartphone (IBM Simon Personal Communicator) in 1994; as of today, 20-30% of web traffic comes from mobile phones. Further, YouTube, Twitter and Facebook have all seen a prominent rise in usage, and as such, marketers have shifted from printed media to content creation for use with these platforms.

Prior to 2012, Google’s keywords and other search parameters were public knowledge, which made a marketer’s job easier in regards to reaching their target audience. However, since 2012, Google has since made this information private, which put pressure on marketers to research trends in a different way.

As for today, other applications such as Vine and Instagram have risen in prominence, and have become huge platforms for content sharing. Marketers have recognized this trend, and have shifted their attention to short-form videos, which are 4 times more likely to get shared than any other video.

Future predictions on the future of marketing are provided, as well.

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The Repercussions of Growing Up on Screens

Instead of drawing hopscotch games on sidewalks, riding their bikes through the neighborhood, and soaking up the childhood sunshine, most kids these days stay indoors, glued to their screens. According to the Kaiser Family Foundation research report Generation M2: Media in the Lives of 8- to 18-Year-Olds, total screen exposure for 8-18 year olds has risen over the past two decades to an average of more than 7 hours per day. The report shows that the most at risk of excessive screen exposure are middle schoolers, boys, and Latino and African Americans. Unfortunately, a lot of what children see on screens is not healthy for them.

Behind The Facebook Like Button

The Facebook like button, used on 20% of the worlds web pages, can be seen on over 125,000,000 websites across the globe. This infograph does a great job of visualizing interesting data and facts about the world’s most popular website widget.