A Basic Guide to Improve your Prices, Stop Suffering and Sell More

If you want to earn more with your sales without having your clients rising in revolt, follow these easy steps:
Ask before Offering
When dealing with a potential client, ask him how much Money he is willing to spend and thus you can adjust your prices so that your offer can be more attractive for the buyer.
Find a Good Bait
An attractive product, that is highly accepted among people, can be a bait to attract more clients.
You can offer it at a lower price of its value to recover profits when selling supplements.
McDonald’s does not fear when offering its burgers for one dollar, since it will recover that Money when selling the complements.
Offer an Inexpensive Option
You must think in the market of those people who do not like spending extra Money.
Cheap and low quality products that may fulfil their function but that are disposable so that you can sell more inexpensive ones but in a continuous way.
32% of the buyers considers the price to be more important than quality.
Create the Premium Option
In any Business you can find these three types of products:
Basic,
Normal, and
Premium.
Thus you may cover a wide spectrum of potential buyers, among which you may find those that are willing to pay more so as to feel special.
When Apple launched its first computer, it had three options: 16, 32 y 64 megabytes so that people of a few, medium or high resources could get one.
Restructure your Offers
Offers and packages are the best way to make a client buy more than a product at a time.
Besides the idea of buying things at a reduced cost is very satisfactory for the buyers.
Microsoft offers you products such as Word, PowerPoint and Excel, inside of Microsoft Office, so that it can sell you three products instead of one.

Declassifying Google’s Hummingbird

Google’s hummingbird update sets on changing how results are pulled and displayed on Google’s front page. Having original and high quality content has never been more important than now. But is that what hummingbird update is about?

Checkout our infographic what we think Google is up to when releasing the hummingbird update!

Business Marketing Through The Years

“Thou may parlay information unto me via messenger pigeon.” What did the first business cards in the 1600s really say? Take a visual tour through the history of business marketing, from the first direct mail campaigns to today’s high-tech world of online marketing.

The Local Consumer’s Digital Path to Purchase

Inevitably, the path to purchase has become much more complex with the advancement of digital media. While buyers once heavily relied on word of mouth recommendations, they now have a proliferating number of channels to research and evaluate who or where to buy from. This is especially confusing for business owners, who must adapt to all the directories, social media sites, and apps that people are using to find local businesses. Considering the kind of decisions consumers are making and how they are making them, we’ve architected an infographic to map out the many stops on the path to a final purchase.

In-house vs. Outsourced Affiliate Program Management

Deciding between hiring an in-house affiliate program manager (AM) or an outsourced program manager (OPM) is a task that should not be taken lightly. Although both have the same tasks and responsibilities, their positions are very different, which this infographic shows in great detail. After you study this infographic, you will find that hiring an OPM will most likely be the better choice for your e-commerce business’s affiliate marketing needs. If you outsource the job to a company whose expertise lies in online marketing, the results you’ll achieve will be much greater than going with an in-house manager. For help making your decision, this infographic will be an invaluable tool.

What Can We Learn From Econsultancy? Creating Content for Link Building Wins

Econsultancy is undoubtedly one of the biggest and best-known blogs in our industry. We figure why start small? If we wanted to know how to create content people would care about, it made sense to investigate the guys at the top to find out what really drives links.

We analysed their 50 most linked to posts to see if there was anything we could learn about what drives links – was it topic, timing, type of post or some other as yet unknown factor?