Tag: ppc
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What Is Pay Per CLick (PPC)?
Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically Google) each time an ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use…
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A look at Christmas through e-commerce
With the pinnacle retail season fast approaching, the significance of all things e-commerce in heightening. In recent years we have seen the epic rise of e-commerce whilst the once great British high street has suffered. Retailers are increasingly concentrating their efforts online to supplement sales and satisfy customer demand. With this in mind the emphasis…
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PPC Makeover: Small Business Edition
According to new research unveiled today, small businesses are wasting an average of 25 percent of their pay-per-click (PPC) marketing spend due to simple managerial and strategic errors.
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How does Google make over $100M/day with search advertising?
The pay per click world is huge and Google has a huge market share in it. Learn more on how Google makes money from AdWords and how store owners and companies also benefit from it.