What Is Pay Per CLick (PPC)?

Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically Google) each time an ad is clicked.

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.

A look at Christmas through e-commerce

With the pinnacle retail season fast approaching, the significance of all things e-commerce in heightening.

In recent years we have seen the epic rise of e-commerce whilst the once great British high street has suffered. Retailers are increasingly concentrating their efforts online to supplement sales and satisfy customer demand. With this in mind the emphasis on providing the highest quality service, delivering on time and keeping up with digital trends are more important than ever.

If your business isn’t already prepared for the Christmas rush, check out the infographic below to get more facts on how e-commerce and Christmas go hand-in-hand, the problem areas and the importance of getting it right.