Keeping Up with the Times: Trends That are Changing the Way Brands Market to Consumers

This infographic discusses how marketing has changed since the introduction of smartphones and social media platforms. IBM publicly released the first smartphone (IBM Simon Personal Communicator) in 1994; as of today, 20-30% of web traffic comes from mobile phones. Further, YouTube, Twitter and Facebook have all seen a prominent rise in usage, and as such, marketers have shifted from printed media to content creation for use with these platforms.

Prior to 2012, Google’s keywords and other search parameters were public knowledge, which made a marketer’s job easier in regards to reaching their target audience. However, since 2012, Google has since made this information private, which put pressure on marketers to research trends in a different way.

As for today, other applications such as Vine and Instagram have risen in prominence, and have become huge platforms for content sharing. Marketers have recognized this trend, and have shifted their attention to short-form videos, which are 4 times more likely to get shared than any other video.

Future predictions on the future of marketing are provided, as well.

13 Social Media Marketing Trends in 2014 from the Experts

2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO in November.

You might wonder how all of this will affect social media marketing next year. As 2014 will see new social networks, ever more creative marketing concepts and innovative formats popping up everyday, we asked some social media experts about their views of the top trends in social media marketing next year.

See what they have to say so you can prepare ahead!

Retail Trends Worldwide

Where in the world id the retail market thriving? Which emerging markets are set to be the retail hotspots of the future? Is Brazil going to remain an economic force after the 2014 World Cup and 2016 Olympics?

Find out the answers to all these questions and more using this retail focused inforgraphic brought to you by the expert retail team at Cegid UK.