Tag: twitter

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Keeping Up with the Times: Trends That are Changing the Way Brands Market to Consumers

This infographic discusses how marketing has changed since the introduction of smartphones and social media platforms. IBM publicly released the first smartphone (IBM Simon Personal Communicator) in 1994; as of today, 20-30% of web traffic comes from mobile phones. Further, YouTube, Twitter and Facebook have all seen a prominent rise in usage, and as such, marketers have shifted from printed media to content creation for use with these platforms.

Prior to 2012, Google’s keywords and other search parameters were public knowledge, which made a marketer’s job easier in regards to reaching their target audience. However, since 2012, Google has since made this information private, which put pressure on marketers to research trends in a different way.

As for today, other applications such as Vine and Instagram have risen in prominence, and have become huge platforms for content sharing. Marketers have recognized this trend, and have shifted their attention to short-form videos, which are 4 times more likely to get shared than any other video.

Future predictions on the future of marketing are provided, as well.

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The Psychology of Twitter

In an age where we document almost every aspect of our lives on social media, we often wonder the reasons behind why and what we tweet. The psychology of Twitter is a crazy thing, and this infographic helps to explain a few reasons behind it.

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Selling to Pharma? How Social Media Can Fill Your Sales Funnel

LinkedIn is one of the most popular social networks around — but can Pharma suppliers, consultants and recruiters really use it to find new clients? You bet you can, and here’s an infographic to prove it!

Packed full of stats that show exactly which Pharma decision-makers are on LinkedIn, waiting for your connection request (did you know that there are more than 26,000 Pharma chief executives on the platform?), our infographic also shows the five steps you need to take to generate new leads.

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Why Your Business needs a Blog (and 4 ways to extend your blog’s reach!)

Blogging plays an essential role in any content marketing strategy and is a seriously effective way of gaining more website traffic, leads and customers.
They help improve your search ranking and get your business seen on Google…
There are many factors that go into creating an effective blog post – but the good news is, we’ve created a FREE blogging toolkit to take the hassle out of it for you…

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Tips for Socializing Your Demo Video

You’ve put your time and effort into a killer demo and now it’s time for it’s world premier. You want everyone to see it, share it and love it, but how?
Make it Social! Social media is becoming the source for smart sharing and a big player in the consumer decision-making process. But do you Tweet it? Post it on Facebook? Post on Instagram?
Our advice: All of the above and more. Use the smart tips below to take your demo into the social stratosphere and get results.

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CES 2014 in Numbers by Bell Pottinger Wired

Research by Bell Pottinger Wired, one of the UK’s leading digital consultancies, reveals that this year’s Consumer Electronics Show (CES) was mentioned more than 1.5 million times online, across media sites, blogs, forums and social networks, such as Twitter.

Insights into online conversations around the event, held in Las Vegas on 7 to 10 January 2014, with more than 3,200 exhibitors and 150,000 visitors, highlight the extent to which consumers engaged with CES online.

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The Social Media War

Social interaction is a part of human nature, but with busy lives or distance sometimes separating friends, family, acquaintances and colleagues, social networks are filling a need globally. While there are some leaders in social media, there are dozens of networks filling various categories and needs, all fighting for attention.