Keeping Up with the Times: Trends That are Changing the Way Brands Market to Consumers

This infographic discusses how marketing has changed since the introduction of smartphones and social media platforms. IBM publicly released the first smartphone (IBM Simon Personal Communicator) in 1994; as of today, 20-30% of web traffic comes from mobile phones. Further, YouTube, Twitter and Facebook have all seen a prominent rise in usage, and as such, marketers have shifted from printed media to content creation for use with these platforms.

Prior to 2012, Google’s keywords and other search parameters were public knowledge, which made a marketer’s job easier in regards to reaching their target audience. However, since 2012, Google has since made this information private, which put pressure on marketers to research trends in a different way.

As for today, other applications such as Vine and Instagram have risen in prominence, and have become huge platforms for content sharing. Marketers have recognized this trend, and have shifted their attention to short-form videos, which are 4 times more likely to get shared than any other video.

Future predictions on the future of marketing are provided, as well.

Rise of The Video Empire

According to recent research, the average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost seventy percent of marketers now incorporate video into their marketing campaigns. In the following infographic, we’re making the case for video and including information that will convince you of how important developing and sharing video is to your overall content marketing efforts online. We’ll start by including a number of compelling statistics about the state of video today. Next, we’ll outline the evolution of video in marketing. Then we’ll shed light on the power of Google and YouTube. Finally, we’ll provide a few recommendations that will help you start making online videos that your audience will appreciate and want to share.

Tips for Socializing Your Demo Video

You’ve put your time and effort into a killer demo and now it’s time for it’s world premier. You want everyone to see it, share it and love it, but how?
Make it Social! Social media is becoming the source for smart sharing and a big player in the consumer decision-making process. But do you Tweet it? Post it on Facebook? Post on Instagram?
Our advice: All of the above and more. Use the smart tips below to take your demo into the social stratosphere and get results.

13 Social Media Marketing Trends in 2014 from the Experts

2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO in November.

You might wonder how all of this will affect social media marketing next year. As 2014 will see new social networks, ever more creative marketing concepts and innovative formats popping up everyday, we asked some social media experts about their views of the top trends in social media marketing next year.

See what they have to say so you can prepare ahead!

Online Video goes Mobile

“Mobile internet usage is booming and nowhere is this more obvious than the online video market. People are watching more online video these days than ever before. , : Check out some of the numbers below, and please feel free to embed our infographic on your own website or blog.



How to Grow Your Business with Online Video

Internet users are watching online video now more than ever. Online video, including TV shows, YouTube clips, advertisements, and tutorials are viewed by millions everyday. We now live in a world where a massive 200 billion videos are viewed online each and every month.

This popularity of video creates a chance to grow and promote your business online – simply through using video. It raises your company’s profile, communicates clearly and directly to your target audience, establishes your business as cutting edge and creates more traffic to your website.

Getting started

Successful video marketing is not as simple as whipping out your camera phone and putting a clip up on YouTube. A little bit of preparation will go a long way. Take 5 minutes, and answer some simple questions first: WHAT are you saying to WHOM, and WHY should they be interested – is always a great place to start. Video length – i.e. long and detailed, or short and snappy, is also an important consideration in growing and promoting your business with online video.

In this infographic below, we have gathered together some of the key reasons why video is so important to your business right now, and it lays out a simple 3-step process to start you on your path toward online video marketing superstardom!