The Efficiency of Hooking Up via an App

How times have changed. Just a few short years ago, people were hesitant to admit that they’d met their mates online. Fast-forward to 2013, and now they’re boasting about finding love on their cell phones! Businesses of all stripes, spots, and avenues are rapidly seeing their online traffic migrate to mobile devices, and the industry of hooking up is no different. Online dating, a business that is projected to make upwards of $1.2 billion in 2013, is wisely following the trend and working to satisfy clients with a full range of apps designed to make finding your next playmate–or soulmate–easier than ever.

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