Top New Year’s resolution Google searches

This infographic looks at how health-related search behavior on Google changes during the time people make New Year’s resolutions. There are increased searches during the first week of January for realistic weight-loss goals instead of the quick weight loss searches that are prevalent throughout the rest of the year.

Healthcare organizations and marketers can use this information to better organize their campaigns and strategies around the New Year. Nearly half of the entire U.S. population makes New Year’s resolutions every year. This means there’s an opportunity to provide services and products targeted at helping consumers meet their goals.

This infographic shows:
• Top New Year’s resolutions for 2014 by category, topic and search term
• Top states for New Year’s resolutions
• Marketing spend on resolutions
• New Year’s resolution Google search trends