CASL (Canada’s Anti-Spam Legislation), the new legislation aimed to eliminate spam and other harmful digital communications in Canada, will take effect on July 1st, 2014.
CASL has a huge impact on digital marketing landscape in Canada. Email marketers need to be fully prepared to comply with the new rules CASL imposes. However, with so many changes happening at once (and so soon), it can be overwhelming to figure out where to start.
Here is an easy 8-step guide in the form of an infographic entitled The Ultimate CASL Email Marketing Survival Guide to help you prepare for CASL.