User Experience or UX now governs the thinking behind most digital strategies and campaigns. Putting the users in control of their brand interactions is key and all web design has now moved to a user-centric model. The UX phase now sits at the beginning of a project life cycle and informs all of the future elements. UX is also a chance to get the client and supplier involved in a mutually collaborative process. This infographic gives some facts and figures about the UX process and how important it can be for a digital design agency.