Category: Business Infographics

  • Digital Advertising and Airplane Seating

    Digital Advertising and Airplane Seating

    Buying digital advertising is very similar to buying seating on aircraft and Gourmet Ads makes the comparison.

  • eBook Market 2012 – US, UK, Canada, Australia

    eBook Market 2012 – US, UK, Canada, Australia

    The infographic describes the English language market for eBooks (US, UK, Canada and Australia) including eBook revenue forecasts and consumer preferences. It also provides some analysis of the general trends for publishers and authors.

  • Building a Small Business Brand Online

    Building a Small Business Brand Online

    When most people hear the word “brand,” they think of big companies like Coca-Cola and Apple. But any company that’s in business has a brand; some are just more developed, better tended and more widely recognized than others. Brands have been common in our everyday lives for as long as most of us can remember,…

  • Hiring Your First Employee

    Hiring Your First Employee

    As a small business owner hiring your first employee is a big step in growing. The rules and regulations that come with hiring your employees can be daunting. Don’t worry, there is no need to stress; this handy interactive road-map gives small business owners step-by-step directions on what do when hiring their first employee. The…

  • Are Infomercials Dead?

    Are Infomercials Dead?

    Infomercials and direct response television in general have always been a great way to capitalize on the millions of engaged TV viewers. However with the rise of digital marketing, many businesses are starting to wonder what role television and other traditional advertising channels will take in the near future. We’ve done the research and found…

  • Australian Ecommerce Statistics

    Australian Ecommerce Statistics

    In the lead up to launching our site we did some research on where Australians are spending there time and money and were surprised to find that just under half of the Australian population have a facebook account and that men used the internet more than women. Online sales in Australia is predicted to be…

  • Audience Aligned: Why Web Search Optimization is the SEO of Today’s World

    Audience Aligned: Why Web Search Optimization is the SEO of Today’s World

    As a brand, there’s nothing worse than climbing a long ladder day after day, month after month, only to discover that it was propped against the wrong tree. Unfortunately, this is exactly what many brands and agencies are doing by following search engine optimization practices. If SEO is what you’re doing, you’re working to please…

  • Financial Literacy in 2012: Where Do You Stand?

    Financial Literacy in 2012: Where Do You Stand?

    Financial literacy is a term frequently used but rarely defined. Does it simply mean abstract knowledge of financial concepts? Or is one only financially literate if they apply what they learn? The national Foundation for Credit Counseling took the behavioral view in its 2012 Consumer Financial Literacy Survey, looking at not just what people know,…

  • A new take on understanding how Administration works

    A new take on understanding how Administration works

    here has been so much talk and confusion regarding administration, so we have found a simple way to explain what it means. The infographic above highlights in brief what you need to know about administration and what it really means. A common misconception is that administration means the end of a business, most likely because…

  • The Business Marketers Guide to Instagram

    The Business Marketers Guide to Instagram

    A visual representation exploring how Instagram can give your company an edge in generating leads and promoting your brand.