Although text email is known for its simplicity in design and is fast to load, you won’t be able to track what your subscriber does. There are pros and cons for using either HTML or text email.
HTML vs Text: Which is Best for Email?
7 Steps to Warming Up a Cold List
It’s not enough that you send an email to your subscribers that you have not reconnected with for a long time. They probably won’t recognize you, ignore your message or even report your message as spam. There are 7 steps to warm up a cold list.
Responsive email design is no longer optional
When it comes to email marketing it’s crucial that your email design is responsive. Over 91% of consumers check their emails on a smartphone daily and by not having a responsive format, this will see a decline in your open rates. This latest Infographic by instiller.co.uk, shows lots of in-depth statistics about why you should include responsive design in your email campaigns.
How to Use Email Marketing to Sell Without Being Salesy
With email marketing, need to use high pressure sales tactics because you have the ability to automatically follow up with your subscribers indefinitely at a very low cost. This provides you with the opportunity to use higher level sales strategies that don’t produce as much heartburn in your prospects.
Google Search Tricks
Learn 13 Google search tricks, that that will make your life a whole lot easier. Check out the infographic here.
Inside Frankenstein: The Creator of Today’s Marketer
Much like Frankenstein and his amalgamation of pieces and parts, today’s marketer requires a variety of skills. Check it out in this infographic.
How to Boost your Inbound Marketing with Animated Explainer Videos
Focusing on salesy ads have become outdated. Luckily, today there’s a new engaging marketing way: it’s called inbound marketing!
The inbound marketing methodology is based on creating and sharing quality and useful content to educate and guide the audience towards the final purchase decision (that’s your product or service!) through a 4-step buyer’s journey:
1. Attract visitors to your website.
2. Convert those visitors into leads.
3. Turn those leads into customers.
4. Make your customers into promoters of your brand.
This path makes use of all kinds of online content, but there’s one in particular that can boost every one of the inbound steps: it’s animated explainer video!
How to Keep Subscribers Engaged with Relevant Content
You can provide relevant content that solves problems and offers opportunities for your subscribers to buy what you offer. A great way to do that on a consistent schedule is to link your promotions to special occasions and events that are relevant or of interest to your subscribers. Delicious blog
Panda SEO 12-Step Quick Fix Guide
Whether you’ve been slapped by Google or would like to stay on their good side, this infographic offers a useful 12-step guide.
Debunking 15 Email Marketing Myths!
The infographic throws light on the truths behind these myths based on email marketing subjects such as email content, email design, email delivery, email testing, email lists, etc.