The evolution of the Yummy

You may have heard the term “Yummy” creeping into daily vernacular recently, and wondered what on earth people were talking about, so we decided to take a look back at how the Yummy came into being and found that similar male grooming habits date back to the 17th century.

Our latest infographic delves into the world of male grooming, exploring various characters throughout history, including the Fop, the Macaroni, the Dandy, the Yuppie, and the more recent Metrosexual. Each type of man portrays similar traits when it comes to fashion and beauty, reflecting the society of their time.

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