How to Use Email Marketing to Sell Without Being Salesy

With email marketing, need to use high pressure sales tactics because you have the ability to automatically follow up with your subscribers indefinitely at a very low cost. This provides you with the opportunity to use higher level sales strategies that don’t produce as much heartburn in your prospects.

Email Marketing vs Social Media

Email marketing vs social marketing. Given that your target audience is almost guaranteed to be found on Facebook, and given that those same Facebook users have email accounts, why take an ‘either or’ approach to deciding between whether email marketing or social media marketing? You can do both and benefit from the strengths of each.

Why Email Split Testing is Essential for Profitability

Do you know what conversion elements to test and track in your email campaigns? Do you know how to test them?You might think that email marketing is so low cost that you don’t need to test, you can just create another campaign if things aren’t going well. But you’re forgetting about the opportunity cost- the potential lack of sales due to not testing.

Email List Building Tips

There are 5 important steps in building an email list. Whatever you offer to your new subscriber, it’s important to deliver a high value experience. No matter how competitive and challenging your niche is, if you deliver on your promise, you can establish a strong and favorable relationship with new subscribers.

Using Video in Email to Boost Conversion

The problem with traditional text emails is that you have to read static text, which doesn’t automatically attract attention unless the reader remains focused. This doesn’t spell the end for text messages because the mere experience of receiving an email is able to attract attention if done correctly. However, email marketers are always looking for ways to stand out. Video in email can give you the edge.