40percent of personal travelers and 46percent of business travelers use social networking to share travel experiences 83percent of consumers say it’s important to read user-generated content before making a decision about banking or other financial services 7 out of 10 customers trust online reviews as much as they trust personal recommendations 79percent of consumers trust online reviews as much as personal recommendations 21percent said they do not trust online reviews as much as personal recommendations 50percent of U.S. consumers are more likely to use a local business after reading positive online reviews 75percent of reviews posted on review websites are positive 71percent of consumers agree that reviews make them more comfortable that they are purchasing the right product/service 95percent of unhappy customers WILL return if an issue is resolved quickly and efficiently
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