A Brief History of Social Advertising

“There have been many exciting moments in the social advertising market, so we’ve created a timeline infographic that shows major market players, including our API partners at Facebook, Twitter, Linkedln, StumbleUpon, and others have emerged as social network leaders, they have created powerful new ways for advertising to reach the right consumers with the right message at the right time. Social advertising, a market that didn’t exist just a decade ago, is projected to generate $11 billion in revenue by 2017. Read on to learn about the major players and the amazing pace of innovations in a rapidly expanding market.

How Social Media is Changing the World

Social media has become a huge part of our daily lives and how we communicate with those around us, so it’s no surprise it is having a major impact on our culture and how we view the world. People spend an average of 3 hours a day on social media. What is everyone looking at? Everything apparently. From breaking news to who we vote for and how we shop, social media is changing the world as we know it. Check out the infographic below to find out more!

NBA Twitter All-Stars: Followers vs Tweets

We found out just which NBA teams were winning on Twitter with the most followers and tweets as well as those that are #benched with the least amount. The Lakers are at the top with 26% of the overall followers of NBA teams and the Bobcats fall short with just !%! Take a look to find out who the other Twitter All-Stars are.

Guide to Twitter in the UK

In just a few years, Twitter has grown to cement itself in the international social media scene. It’s a key outlet for the public to interact with friends and family, as well as popular celebrities, athletes, politicians, and other prominent figures. Twitter use in the UK has surged, with more than 10 million Brits now using the service. Here’s a glimpse at how Twitter use in the UK stacks up, and how you can get started if you’re just catching on.

Social Media: Bleak Outlook for the Future? Is Digg Only the Beginning?

The impact of social media on our lives shouldn’t be underestimated. The number of people using social media on a daily basis is astonishing. Social media change the way we communicate. People are increasingly likely to go social on the web than in real life situations. But the revolution is not only about communicating, it affects many aspects of our everyday lives. Social media offer us a whole new world of opportunities. In spite of leading hectic lifestyles we can still keep in touch with our nearest and dearest, we can also make new friends or even meet your significant other. The downside is that social media are masters of distraction and famished time eaters. Some tweets, a few likes, time flies…

Is Google + a Failure?

In the marketing community, we keep hearing about Google+ as the marketers dream platform.

Features such as Ripples and the Circles function do seem incredibly appealing. It’s fair to say that the audience segmentation and targeting options are unparalleled and in a marketer’s perfect world, everyone would be using the service.

But guys, I hate to piss on your rainbow, but no real people in the real world are using Google+.

Based on anecdotal and statistical information, it seems as though the only people that are truly involved in any sort of Google+ community are the people that stand to benefit from widespread uptake of the platform. That is never going to entice the masses into abandoning their longstanding relationship with Facebook, Twitter and their new BFF, Pinterest.

At the moment, Google+ is like a pool of piranhas. The piranhas in this metaphor being online marketers, waiting to segment, target and sell to any real person that dares to step into the water.

Is this the problem with Google+?

It has great features, millions of members and plenty of famous advocates – and yet it remains the much maligned ghost town of the internet. A digital Chernobyl – deserted and almost completely devoid of organic life.

How has it come to this? Well, as Google+ teeters on the precipice of epic fail territory, we decided to create an infographic documenting some of the most shocking Google+ statistics on the internet, as well as some stats sourced from magical maths inside my brainbox.