How to Boost your Inbound Marketing with Animated Explainer Videos

Focusing on salesy ads have become outdated. Luckily, today there’s a new engaging marketing way: it’s called inbound marketing!

The inbound marketing methodology is based on creating and sharing quality and useful content to educate and guide the audience towards the final purchase decision (that’s your product or service!) through a 4-step buyer’s journey:

1. Attract visitors to your website.
2. Convert those visitors into leads.
3. Turn those leads into customers.
4. Make your customers into promoters of your brand.

This path makes use of all kinds of online content, but there’s one in particular that can boost every one of the inbound steps: it’s animated explainer video!

Using Video in Email to Boost Conversion

The problem with traditional text emails is that you have to read static text, which doesn’t automatically attract attention unless the reader remains focused. This doesn’t spell the end for text messages because the mere experience of receiving an email is able to attract attention if done correctly. However, email marketers are always looking for ways to stand out. Video in email can give you the edge.

Rise of The Video Empire

According to recent research, the average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost seventy percent of marketers now incorporate video into their marketing campaigns. In the following infographic, we’re making the case for video and including information that will convince you of how important developing and sharing video is to your overall content marketing efforts online. We’ll start by including a number of compelling statistics about the state of video today. Next, we’ll outline the evolution of video in marketing. Then we’ll shed light on the power of Google and YouTube. Finally, we’ll provide a few recommendations that will help you start making online videos that your audience will appreciate and want to share.

How to Grow Your Business with Online Video

Internet users are watching online video now more than ever. Online video, including TV shows, YouTube clips, advertisements, and tutorials are viewed by millions everyday. We now live in a world where a massive 200 billion videos are viewed online each and every month.

This popularity of video creates a chance to grow and promote your business online – simply through using video. It raises your company’s profile, communicates clearly and directly to your target audience, establishes your business as cutting edge and creates more traffic to your website.

Getting started

Successful video marketing is not as simple as whipping out your camera phone and putting a clip up on YouTube. A little bit of preparation will go a long way. Take 5 minutes, and answer some simple questions first: WHAT are you saying to WHOM, and WHY should they be interested – is always a great place to start. Video length – i.e. long and detailed, or short and snappy, is also an important consideration in growing and promoting your business with online video.

In this infographic below, we have gathered together some of the key reasons why video is so important to your business right now, and it lays out a simple 3-step process to start you on your path toward online video marketing superstardom!