A great logo requires more than just one really impressive quality, like an eye-catching color or a strong, singular message. It calls for a ton of different elements, all working in tandem with one another. A logo designer needs to create graphics that are adaptable, timeless, functional and infused with emotion all at once. Needless to say, it’s not an easy job.
This infographic from Company Folders guides you through all of the important traits that a successful logo must have. Be sure to share it and let people know how much work goes into the logos they take for granted.